This monograph has developed and grown from a number of case studies and practical experiences encountered by the authors over the past two decades. In reviewing those case studies and other related experiences, we came to the view that there was an important gap in understanding that we believed should be re-visited and re-evaluated. That gap concerned how we may apply theoretical concepts on one side to the practical realities of local tourism activity on the other. This question was heightened to an extent by the strong growth of locally-based cultural and heritage tourism and the connectivity between that form of tourism and the profound and enveloping concepts which link to sustainability as a strongly developing and major tourism concept.

Sustainable tourism, particularly where it impacts at a local level and relates to the cultural heritage, places additional restraints on local tourism development – the need to extend and promote the local cultural environment in its physical, social and historic heritage setting, whilst at the same time protecting the same cultural heritage from the destructive trends that often accompany mass tourism. In explaining and illuminating the four case studies, we have identified and focused on possible concepts of structural failure as major strategic considerations in the development of this form of local tourism. We believe that this is an appropriate step towards a more comprehensive review of the strategic model relating to this form of tourism.

Marko Koščak
Tony O’Rourke

O’Rourke, Tony & Koščak, Marko. (2018). PRACTICAL AND CONCEPTUAL STRATEGIES FOR THE RE-EVALUATION OF LOCAL TOURISM DESTINATIONS.